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Small Biz Thoughts is the training and content division of Great Little Book Publishing Co., Inc. Our programs are geared specifically for Managed Service Providers and SMB Consultants. Our focus on future trends has helped us build a reputation as a trusted source of practical how-to information and best practices for running your computer consulting business.

Designed and guided by Karl W. Palachuk, an author, speaker, and trainer who is well known and respected in the small business I.T. community. Karl has owned and built two successful MSP (managed service provider) businesses in Sacramento, CA. In all, he ran managed service businesses for more than eighteen years and he’s bringing that knowledge and experience to you.

Karl is the author of many books – including all of the best-selling books on managed services.

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Super-Charge Your Social Media Marketing – 5W25

Taught By:
Karl W. Palachuk

Five 1-Hour Classes


Most classes are taught live once per year.
If you enroll in this recorded class, you’ll also have access to future updates and can attend future live teachings for this class for free.

All New Class for 2021!

Part of the "Social Media Super-Charge" Series for Small Business

This course is designed to help you "put it all together" and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We'll look at all of these.

This course shows you how to maximize these tools and wrap them into an overall strategy for marketing and sales. But the real juicy goodness is a strategy for creating a magnifying effect across all your marketing. No matter which tools you focus on in this series, the "Super-Charge" takes place with a combination of automated and manual rebroadcast mechanisms. We provide you a detailed process for creating this echo effect. In fact, we literally give you the checklist to make it happen.

Most small businesses "use" social media, but don't really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.

This course is taught by Karl W. Palachuk, a social media influencer who "touches" over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.

Here are the specifics of what you'll learn, week by week:

Module 1: Twitter - Setup

  • Broadcast, Aggregate, Participate
  • Following and Followers
  • The Mighty #Hashtag
  • Setup, Bio, Profile
  • Graphics and Branding
  • Types of Posts
  • Special uses
  • Twitter in the Big Strategy

Module 2: Blogging

  • Why Blog?
  • Best Advice to Ignore
  • Finding Your Voice
  • WordPress, Blogger, or Another Option
  • Design, Graphics, and Branding
  • Timing
  • Tips and Tricks for Ideas and Consistency
  • Blogging a Book; Booking a1 Blog
  • Blogging in the Big Strategy


Module 3: Podcasting

  • Why Podcast?
  • The Challenges of Podcasting: Stats and Distribution
  • Planning
    • Your Theme
    • Your Voice
    • Frequency
    • Length
    • Format
  • Platform
  • Posting and Syndication
  • Podcasting in the Big Strategy

Module 4: Email Marketing and Newsletters

  • The Greatest Marketing Asset You’ll Ever Build
  • List Overview
  • Legal Requirements
  • Picking a Platform
  • Design, Graphics, and Branding
  • Planning
    • Your Theme
    • Your Voice
    • Frequency
    • Length
    • Format
  • Email Marketing in the Big Strategy


Module 5: Super Charge: The Magnifying Effect

  • Pick Your Social Media
  • Your Primary Site – Web or Blog
  • Building that Strategy!
  • Connecting Social Media
  • Super Tools
  • Respecting Intellectual Property in Social Media
  • Build Your Echo Chamber
  • Engaging Your Human Network
  • Executing the Big Strategy

-- -- --

You may also be interested in the other courses in the Social Media Super-Charge Series for Small Business:

Organize and Optimize Your Social Media (Scheduled for June 2021)
1. Introduction, Overview. Marketing vs. Sales
2. Google, Apple, SEO, and Managing your Company's Meta Data
3. Graphics Overview and Tools Management
4. Automating Your Social Media Marketing
5. When to Pay for Advertising and Tools

Deep Dive Into Facebook, YouTube and LinkedIn (Scheduled for July 2021)
1. YouTube - Setup and Optimizing for Marketing
2. YouTube - Video Upload and Tagging
3. Facebook - Setup and Maximizing Results
4. LinkedIn - Setup
5. LinkedIn - Optimizing for Sales

-- -- --

Delivered by Karl W. Palachuk, blogger and author of the very popular Relax Focus Succeed blog at

Includes five weeks of webinars with related handouts, assignments, and "office hours" with the instructor. All classes are recorded for download. All classes include suggested "homework" that is totally action-focused and intended to move your company's marketing forward.

This course is intended for business owners and managers. It is particularly useful for Sales Managers and Marketing Managers.


Only $299

Register Now

A Few Details . . .
Each course will be five one-hour webinars
There will be handouts and "homework" assignments
If you wish to receive feedback on your assignments, there will be instructor office hours
Class webinars will be recorded and made available to paid attendees only.
All calls start at 9:00 AM Pacific Time

Questions? Email [email protected]


Module 1 Super-Charge Your Social Media Marketing
Unit 1 Week One
Unit 2 Week Two
Unit 3 Week Three
Unit 4 Week Four
Unit 5 Week Five